……They Gave an
War Exhibition and Nobody Came. (Title shamelessly stolen from a heroically unsuccessful 1970 feature film.)
But I don’t get it.
There’s an exhibition in Nelson, arguably the centre of ceramic art in New Zealand with people who are internationally recognised, have lectured at the International Ceramics Festival in Aberystwyth, won New Zealand’s premier ceramics competition not once but twice, are members of the New Zealand Order of Merit, recipients of the Order of the British Empire for services to pottery and are members of the International Academy of Ceramics (Geneva).
Almost 50 artists from Nelson, Marlborough, Golden Bay and the West Coast.
Really top work.
Opened a week and a half ago, but you wouldn’t know it.
There are TWO posters in the whole of Nelson and surrounding districts – one ON THE DOOR of the Refinery Art Space (obscured by a tree…..)
and one INSIDE the South Street Gallery (obscured by a closed front door unless you’re inside…).
There was a full page article in the Nelson Mail last Thursday (a week after the opening
and not telling you how long the exhibition runs – until 5 March if you’re interested I stand corrected) which will reach the locals
NOTHING outside the Refinery Art Space (apart from “Gallery – Open)
NOTHING at the iSite (which is currently packed with visitors)
NOTHING at the airport (80,000 passengers a month…..)
NOTHING at the Suter Gallery (just across the road in their temporary location)
NOTHING on the advertising pillar outside Red Gallery (who – their credit – have flyers in the cafe)
NOTHING on billboards around town
NOT MUCH (if anything) in the galleries of participating potters
And I’ll bet NOTHING in hotels, motels, upmarket B&Bs (most with “No vacancy” signs right now…), cafes and restaurants
This is the time when the tourist demographics in the Top the South segue from families with kids to mature travellers with money.
How ON EARTH are you going to tap this market if you don’t tell them that something as significant as this is happening?
Or for that matter the locals who don’t read the Nelson Mail?